Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.
Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.
Meat & livestock Australia (MLA) is a producer-owned company with the unique responsibility of providing marketing and, research and development services to over 47,000 cattle, sheep and goat producer members and the broader Australian red meat and livestock industry.
Meat & Livestock Australia Limited (MLA) is the marketing, research and development body for Australia’s red meat and livestock industry. MLA is a not-for-profit organisation owned by cattle, sheep and goat producers. It is funded by a levy on livestock sales, with the Federal Government providing matching funds for R&D investment.
MLA’s core focus is to deliver value to its 50,000 levy paying members by:
-growing demand for red meat, and
-improving profitability, sustainability and global competitiveness.
MLA is a service provider to the red meat industry, not an industry representative body or lobby group.