The recent Facebook congressional hearings have triggered questions about the security of users’ data. They have also raised concerns among Facebook advertisers, many of whom have ditched traditional forms of media advertising and eagerly embraced the “new world” of social marketing. That’s no less the case in Thailand, where social media use is among the highest in the world, especially for Facebook and Instagram. AustCham members are increasingly employing modern social marketing strategies to grow their businesses (including AustCham itself). Should they stop or is it all “fake news”? What is clear from the congressional hearings is that not everybody has a grasp of the facts. In “Facebook’s Future: Your data and your business”, our panel of experts will try to demystify the facts, explain how social marketing works, and review the risks, benefits and the opportunities for advertisers in Thailand.
- Sanjay Sachdev, Partner at Grant Thornton Thailand; discusses the pros and cons of investing in digital comms.
- Rob Hall: MD at Dot360; expresses interesting views on Facebook’s changing business model and data security options for clients.
- David Norcross: MD at Lexicon Business Communications; Lexicon's clients use Facebook as a key content marketing platform.
- Bart Medici: Founder at Bangkok Entrepreneurs and WebMob Digital; he runs digital advertising and social media workshops for Entrepreneurs and SMEs.
- Facilitator: Stuart Kelly (AustCham Director, ex-journalist and MD, Weber Shandwick) will probe the panel for interesting insights.
Date: Wednesday 9th May, 2018
- 8.45am - 09.00am : Registration
- 9.00am - 10.00am : Panel Discussion
Cost: 300 baht for AustCham members; 500 baht for non-members; includes light breakfast
Venue: Glowfish Sathorn; 2nd Floor Sathorn Thani 2 Building
Transportation: Chong Nonsi BTS Station
Payment and Cancellation policy:
1. Payment MUST be made in advance to confirm your reservation
2. Cancellations must be made at least 48 hours (2 days) before the event via email orphone call to the AustCham office. Note that cancellations received less than 48 hours (2 days) are not able to receive a refund and are not eligible for transfer or exchange.
3. For those who intend to pay at the door, late cancellation notice or non-attendancewill be charged with no-show invoice unconditionally
AustCham would like to thank;
Thanks to AustCham Platinum sponsor 2018: