Advance Blog

May 26, 2020
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Coronavirus (COVID-19) recovery hope for hotels: Exploring the domestic tourism market

While large-scale travel will be one of the last facets of normal society to recover from the 2020 Coronavirus pandemic, domestic tourism will be the first signs of it. With lockdown and social distancing restrictions easing across the globe, domestic tourism is set to play a vital role in the rebuilding of economies and act as an indicator for the health and security of nations.

However, the surge will happen at different rates across the globe, so domestic tourism will recover erratically. Some countries may kick their economy quickly back into gear, while others will struggle for a longer period of time.

What’s most likely is the idea that the attitudes, motivations, and preferences of tourists will have changed for the foreseeable future, perhaps forever.

For those hoteliers coming through the restrictions, the plan is simple; capture as much domestic business as possible, however they can. Some nations such as Australia and New Zealand, which have fought the virus quite successfully, could bounce back significantly with many travellers dreaming of trips while in lockdown. In fact, neighbouring nations are looking at coming to travel agreements, allowing travellers to move freely.

This blog will help you understand domestic travel, and the strategies you can utilise to increase domestic business in a post-Coronavirus world.

FOR REAL-TIME MARKET UPDATES, VISIT THE WORLD HOTEL INDEX.

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