Advance Blog

February 26, 2018
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Five reasons why you should invest in a premium sofa!

By Eddy Bellavoine, Director of Marketing at Asalon Co., Ltd

M any homeowners simply settle for a cheap sofa from a local dealer. It’s perfectly understandable, especially for young people who have to watch every satang. However, for those of us who are long-term residents of Bangkok, work long hours, and are over 35, investing a little more in a premium sofa is a smart move for a multitude of reasons, some more obvious than others.


British people apparently spend 17 years of their life sitting on the sofa! While the miserable British weather may help explain why the English tend to be sedentary, the heat of Bangkok undoubtedly causes Thais and Expats alike to seek refuge in our temperature-controlled living rooms. There’s nothing comparable to the relaxing feeling of sinking into a premium sofa after a long day at work.

Given the years you’re likely to spend on your sofa, why not maximize your comfort. You’re going to be spending decades sitting; and if you can also comfortably fall asleep while watching at a movie or reading a book, will be proof that you have reached the comfort you need! Even better if you’re snuggling.

​​Custom Design

A major benefit of a custom-designed sofa is that it can be made to your exact specifications. Whether taking inspiration from existing styles or coming up with something completely unique, a personalized sofa enables you to design this essential fixture of your home just the way you want it rather than taking from the same assembly line as everybody else.

The best thing about customization is that literally everything is possible, from an over-sized 10 meter sofa, to an idealistic Italian feel, and leather colours beyond the imagination of even the most creative of cows. The only limit is your imagination. So why not get something to match your dream living room design?

High quality components

British and European furniture specifications are the gold standard when it comes to determining the quality of a sofa. Mass market furniture is not designed to meet these standards, merely to function well for a while before experiencing rapid deterioration. I can’t argue with the low price of an Index sofa, but it’s important to understand that this cheap price is only possible due to the low quality, non-durable materials used.

There’s a reason that 5-star hotels buy from bespoke manufacturers, they don’t want complaints from guests who end up stuck in the middle of a collapsing sofa as they try to watch a movie. A solid frame is absolutely essential to avoid such embarrassing mishaps.

After sales & guarantees

If your mass market sofa breaks, you’re on your own as most come with very limited guarantees, if any; and getting assistance from a call centre is a thankless task. It’s possible to patch up holes in fabric, yet it’s usually the frame of a cheap sofa that gives way first, and it’s often cheaper to buy another one than to pay for its repair. However, premium sofas not only come with long guarantees, but also personalized and responsive after sales service.

Nobody wants to waste time dealing with an anonymous call center. Nobody wants vague answers or to be dismissed with promises of calling back. Nothing can beat the personal service of knowing that when you have a problem, even 15 years later, help is only a quick phone call away. You just can’t get that kind of service in the mall.


A premium sofa can last a lifetime; think of how many cheap sofas you’ll have to buy in that same timespan? Not only does constantly replacing your sofas cost money, but also guarantees the headaches that are part and parcel of moving furniture to and from your house.

Why deal with the hassle when you could just have one committed long-term relationship? And if after a few years you fancy a change, you can always have a reupholstery to freshen up your favourite resting seat, without having to invest all over again.

A sofa is a key adornment in any home and plays a prominent role in most people’s recreation time. You, yourself, will likely be spending hours a week on your own sofa. Why not maximize your relaxation if you can?

You want to know more about Asalon and its premium upholstery? Contact Eddy : [email protected]   or 089 486 8611

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Eddy Bellavoine, Director of Marketing at Asalon Co., Ltd
Eddy Bellavoine is a Director of Marketing at Asalon Co., Ltd. Asalon provides premium uphosltery to hotels, bars, pubs, restaurants, property developers, and has also served thousands of individuals. For more than 25 years already, we manufacture sofas, armchairs, dining chairs, beds and sofa beds, in full compliance with European standards.  Asalon gives a 20 years guarantee on its sofa’s inner structure. Bespoke orders are welcome!

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