Video content on social media is shared far more often than simple text or image-based posts, and it can also send a more memorable message to potential clients. Despite the ability of video to deliver greater engagement, however, many businesses shy away from this approach in their marketing strategy. The reason is simple: Video is just so much harder to produce than other types of content.
Professional quality video requires time, equipment, and talent to create – and many companies simply don’t have the ability to follow through on such a project. Moreover, the digital space is already filled with millions of videos, and it may not seem worthwhile to make such a big investment just to upload one more.
Fortunately there is a better way for companies – even those with only modest resources – to create and release not just one professional video, but an entire series of them, in a short time frame. In this quick guide, a video production agency in Bangkok, Thailand will explain how.
Step 1: Plan an entire group of videos
Decide on one single theme, or Big Idea for your brand, and create a set of short scripts based around this theme. Do your best to memorize your scripts, so that you can deliver them on-camera in a small number of takes. Rehearse not only what you will say, but how you will say it. The content of your scripts should help viewers understand what you do, and how your services will help them overcome the problems they are having.
Step 2: Put the equipment in place
Set up your camera, microphones, lights, and furniture so that it’s ready for use when needed. Use the best equipment you can access, as the quality of your video production reflects on the quality of your business. The top digital agency in Bangkok recommends that you find a setting where outside noise is limited as much as possible, so that external sounds don’t disrupt the experience for viewers.
Step 3: Set aside a few hours
Clear out a morning or an afternoon, and ensure that your team knows you’ll be busy. This way, you’ll have plenty of time for the video shoot and your focus won’t be disturbed. If any colleagues will also appear on camera, make sure that they have ample time to learn their lines, rehearse, and take part in the production. Appearing hurried or distracted on camera will leave a poor impression, while a confident and clear delivery will let you send exactly the message you want.
Making it work
After shooting, the post-production process will get your videos ready for upload. By releasing one videos every two or three weeks, one afternoon worth of recording can result in months’ worth of content.
By following the steps outlined above, your business can record and release videos efficiently. And yet, many companies nevertheless lack both the equipment and the expertise needed to produce impactful videos. For assistance in any or all stages of video production, contact Lexicon’s motion graphics agency in Thailand today and we’ll help you get started.