Member News

August 3, 2020

AP launches ‘MAKE LIVING GREAT AGAIN’

Social campaign calls on Thais to get back up and live great again

AP Thailand Group, the leader in the development of residential properties with a mission to EMPOWER LIVING by fulfilling life purpose with valuable and meaningful product and service innovations, has launched ‘MAKE LIVING GREAT AGAIN’ campaign to empower all Thais to get back up and live great again

The campaign features a talk event called MIND SYMPOSIUM being held on Saturday, 8 August 2020. It calls on everyone to set their mind and go on with their lives. The symposium to launch the campaign will feature eight masters of the mind sharing their ideas on how to build mental immunity. Forty curators from a wide range of backgrounds have come together to produce special playlists on Spotify. Many other activities are available for everyone to enjoy at www.apthai.com/makelivinggreatagain. 

“Throughout the COVID-19 pandemic, AP has focused on managing the organisation in the midst of the risk and has succeeded in smoothly bringing the company out of the crisis in the first half of the year,” explained Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd.. “On the social front, in addition to making donations to fight COVID-19, today, we continue to empower everyone in society through our latest MAKE LIVING GREAT AGAIN campaign which aims to deliver a positive attitude and make everyone mentally immune.”

Mr. Sappasit Foongfaungchaveng, Director of Brand Strategy, AP (Thailand) Public Co., Ltd., commented that, “MAKE LIVING GREAT AGAIN is designed to reinforce AP’s empowerment of everyone in society, not just AP homeowners. When there is a crisis, besides taking care of the physical quality of life, we also attach importance to quality of the mind. So we are striving to build mental immunity for all Thais. Regardless of what anyone has been through, AP Thailand is ready to walk with them and together make the meaning of life great again. We hope the campaign will enable every Thai to live life to the fullest and we strongly encourage everyone to maintain their hopes and dreams while remembering the meaning of life.”“What society needs the most today is mental immunity. We at AP Thailand realise this and are ready to walk with you so that you can live to the fullest with every meaning of life,” added Mr. Sappasit Foongfaungchaveng, Director of Brand Strategy, AP (Thailand) Public Co., Ltd.

“At a time when many people have to start their lives from scratch again, despite countless scenarios of trial and error, involuntary surrender and obstacles crushing their hopes and dreams, your dreams will change tomorrow and AP Thailand is ready to walk with you so that together we will be able to make the meaning of life great again,” added Mr. Sappasit.

The social campaign ‘MAKE LIVING GREAT AGAIN’ features four types of activities to reach out to audiences with different lifestyles. 

ONLINE FILM Based on the real lives of four people, who after a fall, have the courage to get back up to move on and redefine their lives. To watch and take a listen to a special song that AP collaborated with Yellow Fang, log onto Social Media APTHAI and YouTube APTHAI or Spotify, Apple Music and Joox.

1. ONLINE FILM The film is based on the real lives of four people who, after a fall, have the courage to get back up to redefine their lives. AP collaborated with Yellow Fang, a unique indie band, to produce a special song entitled ‘CLEARYOO’. To watch and take a listen, log onto Social Media APTHAI and YouTube APTHAI or Spotify, Apple Music and Joox 

MIND SYMPOSIUM An industry first, this talk event calls on everyone to set their mind to go on with their lives. On 8 August, meet eight masters of the mind from eight different professional fields who will come together to help you build mental immunity. Register to join at www.apthai.com or watch Facebook Live on APTHAI page.

2. MIND SYMPOSIUM An industry first, this talk event calls on everyone to set their mind and move on with their lives. On 8 August, everyone can meet eight mental standouts who will come together to help you build mental immunity. These masters of the mind are ‘Kru Ngor’ Rossukon Kongket, ‘Na Nake’ Ketsepsawat Palagawongse na Ayutthaya, Rawit Hanutsaha, ‘Tong’ Kaweewut Temphuwapat, ‘Singh’ Wannasingh Prasertkul, ‘Nee’ Chalisa Viravan, ‘Bon’ Prisa Jakobsen and Dujdao Vadhanapakorn. Register for the event at www.apthai.com watch Facebook Live on APTHAI page.

INSTAGRAM EXHIBITION features photographs of lives that keep walking on Instagram. To watch, log onto Instagram MAKE LIVING GREAT AGAIN or participate in the exhibition by posting photographs of lives that keep walking on your Instagram with the hashtag #makelivinggreatagain.

3. INSTAGRAM EXHIBITION features photographs of lives that keep walking on Instagram, telling stories of lives in various postures after the lockdown. To watch, log onto Instagram MAKE LIVING GREAT AGAIN or participate in the exhibition by posting photographs of lives that keep walking on your Instagram with the hashtag #makelivinggreatagain.

4. AP MAKE LIVING GREAT AGAIN PLAYLIST on SPOTIFY For the first time, AP has collaborated with 40 curators from different fields to create special playlists on Spotify. Among them are Vee Violette Wautier, Apartment Khunpa, ‘Way’ Prinya Intachai, Singto Numchok, Pango, Ong Kongpat, Kit Bencharongkul, ‘Ford’ Kullawit Laosaksri, SRETSIS, STI Foundation and TCDC. They have selected special songs for 40 playlists that will get everyone back up for a new day with positive vibe and belief that they can redefine their lives. To take a listen, log onto Spotify soon. 

Come together and make living great again at www.apthai.com/makelivinggreatagain

Article Source: https://www.bangkokpost.com/business/1960623/ap-launches-make-living-great-again

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