By David Bell, Managing Partner, Crestcom – Ra-Kahng Associates Ltd.
Innovation is beginning to become a bit of a buzzword these days. You hear managers using it: “if only we could be more innovative!” We hear workers talking about innovation. Students, professors, the other day I even heard politicians talking about how they are so innovative!
Do you remember this quote? “The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of the rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as crazy ones, we see genius.”
- Steve Jobs excerpt from his Apple Inc. TV commercial in1997.
Innovation has nothing to do with how much money you spend on research and development. When Apple came up with the Mac, IBM was spending about 100 times more on R&D.
Who is creative? We all are. But we often don’t know it. I believe that all people have creativity and most don’t realise it. They just cannot get it out. Or they just aren’t stimulated to get it out. Or they are too shy to say what they think. “I might look stupid for saying this!” Or they are held down by the boss who might say: “That’s stupid. That will never work!”
So what exactly is innovation? Is it different from creativity?
Innovation is the process of taking something that already exists and changing it (usually to improve it by making it more useful, efficient, interesting, or beautiful). It is different to creativity which is usually associated with origination. But people say it requires “creative thinking” to be innovative. Maybe so, but I would prefer to use the term “innovative thinking.”
Open your mind and look around you. Probably every object you see has been created and then developed through the process of innovation. No only hi-tech items like your computer, but ordinary items like the chair you are sitting in. The lights. The air conditioner. The pencil. The door lock. Your coffee cup. The building itself. A car. Think about what’s happening in the auto industry right now!
How do you get people to think innovately? Stimulus. Author Ron Crossland came up with this model:
Stimulus x Prototyping x Self Confidence
Innovation = —————————————————–
As an example, consider the case of the famous 3M product, the sticky note. Dr. Spencer Silver developed a unique, repositionable adhesive, but the scientist didn’t know what to do with the discovery. It wasn’t as sticky as he had hoped, so he put it aside. Six years later, his colleague, Art Fry, remembered the light adhesive when daydreaming about a bookmark that would not fall out of the book. The rest is history. Today Post-it® Brand Notes boasts more than 4,000 unique products, and is one of the most useful products in the world.
You may have noticed the words “self-confidence” the model above. Well this a really important concept, because much innovation is held back due to people being unwilling or too shy to say what they really think.
So, what are the barriers to innovation?
Basically, there are three general barriers to innovation in most companies.
The first barrier is the boss because:
- He/she doesn’t want to take risk
- He/she fails to make time to listen to new ideas
- He/she is overly concerned about cost, time or other limiting factors
The second innovation barrier is red tape, or arbitrary rules and regulations. You will never get innovation if people don’t question the rules.
The third barrier is lack of employee self-confidence. As employees consistently encounter barriers to new ideas, they lose confidence in their ability or desire to do anything new.
This last barrier relates directly to management style and employee engagement – probably the biggest problem in management today, worldwide. If you have engaged employees they will not be afraid to say what they think and suggest new ways of doing things.
So, if eliminating rules is difficult, leaders must focus on increasing stimulus, prototyping and self-confidence. Encouraging prototyping and trying out new ideas is a key to innovation. Stimulus encourages people to view things in new and different ways. So prototyping in the innovation equation is to translate ideas into solutions to a problem. Examples of prototyping include budgeting, mental rehearsal, storyboarding, or staging (a trial).
As a final thought on prototyping remember these simple rules:
Always ask “who benefits?”
Fail early and fail often
“show an ask” (rather than “show and tell.”)
So always remember it is the people in your organization who provide innovation. And benefits can be enormous. Stimulate them. Trust them. Empower them. Engage with them.