Advance Blog

February 14, 2023

Phuket Hotel Market Recap 2022

We are optimistic about the continuation of a quick and robust bounce back from the pandemic in the number of visitors to the island,with foreign tourism playing a major role over 2023 on the back of the pent-up demand, and the returning of Chinese tourists to Phuket.A number of factors may stand in the way of a full recovery in 2023, such as the speed of Chinese tourists returning, and the normalizationof the cost of flight tickets. With all, in the most optimistic scenario, Phuket’s tourism market will be near pre-pandemic levels by the end of 2023. 

  • The number of foreign tourists significantly increased from 184 arrivals to 1.6 million arrivals in 2022.
  • The occupancy rate of Phuket hotels increased by 39% to 47%.
  • The average daily rate rose by 48% Y-o-Y.
  • Only four new hotels opened in 2022.
Pisit Bovornsettanan, Senior Manager, Marketing, Communication & Digital Knight Frank Thailand