The St. Regis Bangkok invites guests and local residents to celebrate its 10th anniversary this April, with a month-long series of immersive activities. To mark a decade of decadence in the Thai capital, Marriott International is showcasing The St. Regis’s storied heritage, which dates from 1904, with a series of signature rituals inspired by Caroline Astor, doyenne of the Gilded Age and matriarch of The St. Regis brand’s founding family.
A prominent 19th Century socialite, Mrs. Astor was the mother of Colonel John Jacob “JJ” Astor IV (from whom the hotel’s beloved teddy bear gets its name), who founded The St. Regis New York as a place to pursue his epicurean passions and entertain the city’s luminaries.
Celebrating The St. Regis Bangkok’s 10th anniversary, guests can follow in Mrs. Astor’s elegant footsteps and engage in the brand’s signature rituals, including a Siam Mary cocktail class (the hotel’s reimagined version of the classic Bloody Mary, which was originally created at The St. Regis New York’s King Cole Bar in 1934), and a private sabering, the ritual adopted by JJ Astor to mark the transition from day to evening.
Once considered a glamorous gathering for the city’s high society, afternoon tea was a favorite pastime of Mrs. Astor, who transformed the occasion into a private social event for 400 personally invited guests. Today, Time for Tea remains a quintessential tradition of The St. Regis. In honor of Mrs. Astor, The St. Regis Bangkok has created a special “Caroline’s Afternoon Tea”, which will be available throughout April and May.
Curating every guest experience and conveying the comforts of a luxury home, the iconic St. Regis Butlers will offer exclusive services, such as packing and unpacking, signature beverage services, garment pressing and more, as they have done for over a century.
“More than a century since The St. Regis was founded in New York, its legacy of impeccable services and spirit of innovation is kept very much alive at 45 hotels and resorts around the world, including at The St. Regis Bangkok – the finest address in the city,” said Klaus Christandl, General Manager, The St. Regis Bangkok.
“As we look back at the past decade, we can feel proud to have set new standards of service in a Kingdom already famed for its hospitality. I am truly grateful for the trust of our guests, the support of our partners, and the hard work of our team. We look forward to continuing to provide truly inspiring and exquisite experiences for the next 10 years and beyond,” he added.
Luminaries are invited to unwind at the House of Astor with an exclusive room promotion available for bookings from 1–30 April 2021, and stays until 30 September 2021:
- Cheers to 10! Rates start from THB 10,000++ for a Caroline Astor Suite, and from THB 18,000 ++ for a John Jacob Astor Suite.
As part of the 10th anniversary celebration, The St. Regis Bangkok is also offering an array of enticing epicurean experiences, including:
- Mega 10th Anniversary Sunday Brunch: THB 2,850++ per person (add THB 1,299++ for an alcoholic beverage package, or THB 2,100++ for an alcoholic beverage package including Champagne).
- Caroline’s Afternoon Tea: THB 1,600++ per set for two guests, including coffee or tea.
- 10th Anniversary Signature Cocktails: THB 395++ per cocktail.
For more information and reservations, please call +66 (0) 2207 7777. For room reservations, please email email@example.com or for dining reservations, please email firstname.lastname@example.org or visit www.stregisbangkok.com.
THE ST. REGIS BANGKOK 10TH ANNIVERSARY CELEBRATIONS
CHEERS TO 10!
For stays until 30 September 2021
Enjoy a taste of the high life and bask in the full Astor experience with a stay in the two-bedroom John Jacob Astor Suite or one-bedroom Caroline Astor Suite. Every guest will be treated to the brand’s signature rituals, which were inspired by JJ Astor, the founder of The St. Regis, and his mother Mrs. Caroline Astor, the matriarch of the founding family.
Caroline Astor Suite – from THB 10,000 ++ for 2 guests
John Jacob Astor Suite – from THB 18,000 ++ for 4 guests
Book from 1 – 30 April 2021 to enjoy:
- One-night stay in a Caroline Astor Suite or John Jacob Astor Suite.
- Early check-in at 9:00 AM and late check-out at 9:00 PM.
- Breakfast for two or four guests (depending on room type booked) and additional Welcome Breakfast for Marriott Bonvoy members.
- A unique three-course shared fine-dining lunch at IGNIV Bangkok.
- Little JJ teddy bear with limited edition 10th anniversary costume.
- Caroline’s Afternoon Tea.
- Private sabering ritual at The St. Regis Bar or in-suite.
- Siam Mary cocktail lesson.
- Signature The St. Regis butler service.
- 2,000 Marriot Bonvoy points for Caroline Astor Suite or 5,000 points for John Jacob Astor Suite (for stays from Sunday to Thursday).
Cheers to 10! is also available for stays in a Deluxe Room. Rates start from THB 5,900++ including a 10-course set dinner or EPIC dinner buffet with a surprise 10th anniversary dessert at VIU restaurant.
For more information about the package inclusions,
please call +66 (0) 2207 7777 or email email@example.com
For reservations, please visit http://bit.ly/StRegisBangkokCheersTo10.
Mega 10th Anniversary Sunday Brunch | 12:30 – 3:30 PM, 18 April 2021 at VIU
The feast of the decade features an extravagant selection of seafood on ice, including French and Irish oysters, rock lobsters, black mussels, New Zealand mussels, scallops, sweet shrimps, clams, and river prawns. The all-you-can-eat indulgence also includes slow-roasted Australian prime rib of beef, baked Norwegian salmon Wellington, grilled Boston lobster, seared foie gras, grilled wagyu beef, Australian lamb rack, and a wide variety of premium cheeses.
All diners have the chance to win great prizes in a lucky draw! The grand prize is a one-night stay in a Grand Deluxe Room, including breakfast, an Epic dinner buffet for two, and afternoon tea for two. Guests born in the month of April will be rewarded with two chances to enter the lucky draw!
- THB 2,850++ per person, including non-alcoholic beverages.
- THB 1,299++ per person supplement for free-flow wine, sparkling wine, beer, Siam Mary and Martini cocktails.
- THB 2,100++ per person supplement for free-flow alcoholic beverage package, including Bollinger Special Cuvée NV Champagne.
Caroline’s Afternoon Tea | 2:00 – 5:00 PM, 1 April – 31 May 2021 at The St. Regis Bar
The St. Regis Bangkok 10th anniversary afternoon tea is inspired by Mrs. Astor’s passion for pearl and diamond jewelry and includes tea specially blended for the occasion by TWG.
A selection of sweet and savory delicacies includes butter poached scallops, prosciutto, fig and ricotta, truffle-infused custard and crab meat salad, freshly-baked scones, classic New York cheesecake, Martini white peach with Champagne jelly, and rose pearl macarons.
Enhancing the refined atmosphere will be “Caroline’s Four Hundred”, The St. Regis signature fragrance created by Carlos Huber of ARQUISTE Parfumeur, which evokes the exotic woods of the ballroom where Mrs. Astor hosted her legendary gatherings, along with notes of her favorite flower, the American Beauty rose, which adorned her ballroom during those magical evenings.
Guests who dress up in a Great Gatsby-inspired 1920s theme at Caroline’s Afternoon Tea will receive one complimentary 10th anniversary cocktail!
- THB 1,600++ per set for two guests, including coffee or tea.
10th Anniversary Signature Cocktails | 1 April – 31 May 2021 at The St. Regis Bar
Three signature cocktails have been created especially for the 10th anniversary, which reflect the rich history of The St. Regis.
Temptation to Celebrate: A deeply-flavored aperitif-style Champagne cocktail that evokes the drinks served on RMS Titanic, which on that fateful day in 1912 never made it to its intended destination at New York’s Chelsea Pier, which lies just a few blocks from The St. Regis New York.
Disco Sazerac: Named after Studio 54, the most notorious nightclub of the 1970s disco era, whose guests included Rick James, David Bowie and Andy Warhol. A light-hearted twist on the classic whisky cocktail which imbibes the spirit of extravagance for which the club was famous.
The Swing of Renaissance: A true tiki classic taken to the next level with refreshing tropical juices. Named after the “Harlem Renaissance”, a period in the 1920s and 1930s which saw an outpouring of artistic work in the African-American community, and 133rd Street – “Swing Street” – known for its cabarets, speakeasies and the jazz scene during the Prohibition era.
- THB 395++ per cocktail