Joana is an angel investor, strategist, problem-solver, multi-award winner and a seasoned professional with over 20 years of experience in the travel, tourism, and hospitality industry. She began her career in marketing and advertising before transitioning into travel technology and digital media space. She has held various senior leadership positions within people and culture, operations, sales, marketing, and customer experience and has a proven track record of success, having helped a travel startup grow from 12M to 120M in just 5 years. Joana now shares her expertise with other startups and SMEs helping business owners and leaders to solve their organisational issues, execute ideas, and future-proof their organisations relocating to Bangkok in 2019.

In addition to her professional pursuits, Joana is actively involved and a proactive contributor to both the Australian and Thai communities driven by her dedication to CSR initiatives and her desire to give back to the industries and communities she loves. Her passion for nurturing the next generation of servant and transformational leaders is seen through the development of her mentoring program and the newly formed Emerging & Future Leaders Committee (EFLC), a vibrant community and hub that unites young professionals, young entrepreneurs and those young at heart to do business, connect and create a lasting impact. 

Joana also co-chairs and is the founding member of Inspiring Women in Travel Asia (IWTA), is one of the Directors of Move Ahead Media, an award-winning full-service digital marketing agency operating across Thailand, Australia, and the United Kingdom as well as helps her husband with their company Simple Scalable Solutions, a technology and investment company that helps startups and SMEs to grow and scale. They are on a mission to transform organisations into values and data-driven, happy and sustainable workplaces.