3 Reasons Your Brand Should Start Using Social Listening

Mass communication is nothing new, as TV, radio, and even the printing press allowed businesses to shape their own brand identity through carefully crafted public messaging. The difference with social media is that now, audience members can talk back – and also talk to each other. In some ways, this added dimension of communication can […]

Addressing environmental and social issues for long-term business success in ASEAN

By Michael Waters, International Water and Environmental Consultant ASEAN is one of the most environmentally diverse regions on Earth with an astonishing level of biodiversity on land and in the seas. Corresponding to biodiversity, the 10 member countries of ASEAN exhibit a rich social diversity with countless languages, music, art, architecture, histories and traditions, many of […]