Thailand’s Food and Drug Administration (FDA) has launched a strategic collaboration with leading e-commerce platforms Lazada and Shopee to strengthen regulatory oversight of health-related products sold online. This partnership is part of a broader initiative to enhance consumer protection, enforce compliance with Thai health regulations, and foster a safer digital marketplace for health products.
As part of this initiative, the Thai FDA is urging all sellers—particularly cross-border vendors—to secure proper FDA registration for their products before market entry. The objective is to ensure that only legally authorized, safe, and quality-assured healthcare products are available to Thai consumers.
In pursuit of this goal, the FDA has been working closely with Lazada and Shopee to implement proactive surveillance mechanisms aimed at identifying and removing noncompliant, substandard, or unregistered products. This collaboration has already yielded measurable results. Between September 2023 and 2024, Lazada supported regulatory enforcement by removing 9,454 noncompliant listings and delisting 30 vendors. In addition, 134 sellers were subjected to legal proceedings for regulatory violations. Shopee has taken a similarly rigorous stance, committing to the immediate removal of products found to be in breach of FDA regulations. The platform has also provided educational materials for merchants and implemented consumer complaint mechanisms to enhance accountability.
Looking ahead, the Thai FDA plans to roll out a data integration system utilizing API technology, enabling seamless and secure exchange of regulatory data between the agency and e-commerce platforms. This system will be supported by comprehensive training for both Thai FDA officials and e-commerce staff, with a particular focus on the use of the Thai government’s Law Enforcement Request Portal, a secure communication channel for coordinating enforcement actions between government agencies and platform operators.
Additionally, a joint product inspection framework is currently under development in partnership with Lazada and Shopee. This framework will incorporate strict compliance standards and establish enforceable penalties for sellers who violate public health laws. The Thai FDA is also preparing to implement a next-generation intelligent inspection system, which will employ advanced technologies to enhance the detection and prevention of illegal health product sales in the online marketplace.
These collective efforts are concrete examples of the Thai FDA’s ongoing commitment to public health and legal compliance in the rapidly evolving e-commerce landscape. Cross-border sellers operating on these platforms are therefore strongly advised to ensure that their products fully comply with Thai regulatory requirements. Failure to do so may result in product removal and potential legal consequences.
