Although successful digital marketing now requires a solid social media presence, with new and original content frequently added, many organisations actually over-invest in social media to the detriment of their website.
Such an approach is understandable, as social media often represents the point of first contact between companies, their current and potential customers, and the general public. Yet even in our app-filled world, websites continue to play an irreplaceable role – and should therefore be built and maintained at a high level of quality.
To understand why website design still matters in 2022 and beyond, our digital marketing agency in Bangkok, Thailand shines a light on the key issues below.
A space for your brand
Even if potential customers find you through social media, then what? The first place they will go to learn more about you is your website – the only digital space that your organisation fully controls. Here, visitors will see what you’re really about, and the impression they come away with will either draw them deeper into your sales funnel, or turn them away through poor design and functionality.
Cookie-cutter website building software has the benefit of enabling cheap and usable websites, but their standardised format does nothing to help your business stand out in a crowded field.
The need for interesting, eye-catching design becomes evident when we consider that users make up their minds about the quality of a website within the first 0.05 seconds of visiting it. The problem with cheap and unimaginative sites is that they look cheap and unimaginative, at exactly the moment you need to be creating a positive impression.
By contrast, a site with transparent, engaging, and consistent visuals that reflect your brand values is far more likely to build trust and confidence in the eyes of your audience. For better or worse, your website will play an outsized role in how you come across to potential customers and business partners.
Making the right impression
To stay ahead of the curve, your website can (and should) adopt the latest features in web design. This means, at minimum, having a responsive layout which is adaptable to the screens of any kind of device. Effective site design should also feature a dynamic user experience, so that visitors of all kinds can have exactly the kind of experience they’re looking for.
Well-placed introductory text, videos, infographics, and interactive elements allow users to orient themselves quickly and find what they need with a minimum of effort, whether they’re on a laptop or smartphone.
It’s also worth stressing that the longer people stay on your site, and the better it is written and coded, the more successful your company will be at SEO – which in turn translates to greater numbers of visitors across your target demographics. Elements of a well-built website can also be re-purposed for use on social media, giving your brand additional content to bring in still more visitors.
Digital marketing in the modern age is all about balance. A complete brand ecosystem, featuring a lively social media presence, an entertaining and informative website, and even a custom-built app, can give your brand greater visibility and put your professionalism on display. To learn more about these and other elements of successful digital marketing, contact our social media agency in Bangkok, Thailand today.