Facebook & TikTok Marketing Trends in Thailand (2023)
Meta/Facebook trends in Thailand (2023) Facebook’s global reputation for privacy took a serious hit during the 2016 election scandal, and the company has since lost some of its lustre. Thus, Facebook rebranded as Meta in late 2021. On the basis of its acquisition of Oculus virtual reality technology, the current iteration of the company aims […]
How to ensure your business is metaverse-ready
What is the metaverse? Imagine being able to hold a meeting with virtual versions of your colleagues, enable a customer to view a product or property without them leaving their home, or conduct complex repairs on a piece of equipment completely remotely. Such is the promise of the metaverse. The term has been gaining traction […]
Why is Digital Transformation So Hard?
69% of companies in Asia-Pacific are currently hastening their digital transformation efforts, according to a recent report by Deloitte. At first glance, this news is encouraging: Digital upgrades can help businesses improve and customise their services, while becoming more durable in the face of unexpected disruptions like the COVID-19 pandemic. The problem is that not […]
Innovation is key: BOI announces new Digital Services Platform and Digital Content Category
As part of its efforts to revamp its promotion policies for digital businesses, Thailand’s Board of Investment (BOI) announced on 16 September 2021 that it will cancel individual promotional categories for software development, e-commerce, and digital services to combine them under Category 5.10. According to the BOI, these changes are aimed towards a greater focus […]
The Ultimate Guide to Livestream for Business
Looking at Livestreaming for your business? Livestreaming is become one of the fast- growing digital marketing methods that help business build brand awareness and trust with its audience. Thailand is one of the markets that is dominating with livestreaming. Funny fact, a lot of the livestreaming features that Facebook have built into their platform have […]
Personalized experience
By RJ Rojvirasingh, Managing Director at MAD APPE DEVELOPMENT CO., LTD. It’s 2018 and there’s one aspect that’s growing rapidly in the digital marketing world, catch phrases… Content is King Lower your CPC Improving digital ROI Higher conversion rate Make it viral I’m not saying that these catch phrases are wrong, many companies developing these concepts for […]
A Quick Look at Programmatic Media in 2018
By Tom – Nguyen Truong Tung, Managing Director at Syndacast As many of us may have known, the recent growth of programmatic advertising comes from the fact that it eliminates the obvious drawbacks of placement buying. Marketers no longer need to contact publishers to negotiate prices and get stuck with a placement that doesn’t perform well. Programmatic buying […]
AI will enhance the human workforce – not replace it
By Ratna Wright , Director at Grant Thornton Thailand Artificial Intelligence (AI) is a concept that remains much discussed but poorly understood. There are popular speakers who preach its potential, predicting that we will soon live in an automated world where human work is no longer necessary. Others worry about the disproportionate power that general artificial intelligence will bring […]
How Digital Investments Can Create Strategic Value for Organisations
By Sanjay Sachdev, Partner, Grant Thornton Thailand The reluctance is understandable. Your business has showed good signs of health for years (or decades), in large part because you’ve concentrated on creating value in the field you know best. Within a short span of time, you’ve begun to hear plenty of talk about the need for businesses […]
Digital Disruption: What does it mean for accounting?
By Andrew McBean, CEO, PKF Holdings Thailand. There is a vague feeling of loss each time computers learn to perform a skill better than we can. Experts at the abacus no doubt felt it when calculators made their knowledge obsolete. Interestingly the first calculator, invented in 1645 by a supervisor of taxes in Rouen, was created […]
