Growing a Marketing Agency in Thailand w/ Jan Rohweder
Jan shares his journey from Germany to Thailand and discusses the importance of networking and mentoring for business success. Overview In this episode of Made it in Thailand, I sat down with Jan Rohweder, founder of Marketing Bear, a successful digital marketing agency in Bangkok. Jan shares his incredible journey from Germany to Thailand, initially […]
Thailand Releases Master Plan for Personal Data Protection
Thailand Releases Master Plan for Personal Data Protection On April 29, 2024, Thailand’s Office of the Personal Data Protection Committee (PDPC) issued the master plan for personal data protection, which outlines the PDPC’s strategies for developing and enhancing the data protection framework in Thailand from 2024 to 2027. A draft of this four-year plan had […]
Thailand Offers Incentives for New Low-Income Housing Projects
Thailand Offers Incentives for New Low-Income Housing Projects Thailand’s Board of Investment (BOI) has issued a notification granting investment privileges to qualified new residential projects for low-income individuals. Notification No. Sor. 1/2567 Re: Promotion of Residential Activities for Low-Income People was published in the Government Gazette on May 3, 2024, and came into effect the following day. […]
Stay Secure: How To Keep Your Website Safe In The Modern Digital Age
Your website is the cornerstone of your online presence; your digital real estate. It serves as a vital platform for showcasing your brand, connecting with customers, and generating leads. However, the stronger your online presence, the greater your responsibility becomes – which is why having a secure website and protecting the data it stores is […]
Facebook & TikTok Marketing Trends in Thailand (2023)
Meta/Facebook trends in Thailand (2023) Facebook’s global reputation for privacy took a serious hit during the 2016 election scandal, and the company has since lost some of its lustre. Thus, Facebook rebranded as Meta in late 2021. On the basis of its acquisition of Oculus virtual reality technology, the current iteration of the company aims […]
How to ensure your business is metaverse-ready
What is the metaverse? Imagine being able to hold a meeting with virtual versions of your colleagues, enable a customer to view a product or property without them leaving their home, or conduct complex repairs on a piece of equipment completely remotely. Such is the promise of the metaverse. The term has been gaining traction […]
Why is Digital Transformation So Hard?
69% of companies in Asia-Pacific are currently hastening their digital transformation efforts, according to a recent report by Deloitte. At first glance, this news is encouraging: Digital upgrades can help businesses improve and customise their services, while becoming more durable in the face of unexpected disruptions like the COVID-19 pandemic. The problem is that not […]
Innovation is key: BOI announces new Digital Services Platform and Digital Content Category
As part of its efforts to revamp its promotion policies for digital businesses, Thailand’s Board of Investment (BOI) announced on 16 September 2021 that it will cancel individual promotional categories for software development, e-commerce, and digital services to combine them under Category 5.10. According to the BOI, these changes are aimed towards a greater focus […]
The Ultimate Guide to Livestream for Business
Looking at Livestreaming for your business? Livestreaming is become one of the fast- growing digital marketing methods that help business build brand awareness and trust with its audience. Thailand is one of the markets that is dominating with livestreaming. Funny fact, a lot of the livestreaming features that Facebook have built into their platform have […]
Personalized experience
By RJ Rojvirasingh, Managing Director at MAD APPE DEVELOPMENT CO., LTD. It’s 2018 and there’s one aspect that’s growing rapidly in the digital marketing world, catch phrases… Content is King Lower your CPC Improving digital ROI Higher conversion rate Make it viral I’m not saying that these catch phrases are wrong, many companies developing these concepts for […]
